ICONO LABS
Design
Studio
We’ve helped businesses across industries achieve their goals. Here are some of our selected works.
Discovery & Strategy
We began with an in-depth discovery phase that included a full brand and UX audit, competitor analysis across the SaaS landscape, and collaborative strategy sessions with the ICONO Labs team. Through this process, we uncovered their vision for a brand that communicates clarity, innovation, and trust — values essential to a technology-driven company. Together, we defined a digital personality that felt precise, intelligent, and quietly confident. The strategy centered on creating an experience that mirrors the product’s strengths: performance, structure, and usability. We explored design directions rooted in modular layouts, clean interface geometry, and a cool, future-ready color palette, laying the foundation for both the visual identity and the website experience that followed.
It became evident that ICONO Labs needed a brand and website that felt engineered yet human — combining logic with warmth. This led to the guiding concept we called “Structured Intelligence”: a design philosophy that blends technical precision with approachable simplicity. This principle shaped every decision, from typography and motion to the interactive rhythm of the site itself.
Website Design, Branding
30th May 2025
Creation & Deliverables
Building on the strategy phase, we translated ICONO Labs’ brand direction into a sleek, performance-driven website powered by Squarespace 7.1. Our focus was on crafting a modern SaaS aesthetic—minimal, geometric, and purpose-led—while using custom CSS and motion effects to add depth and interactivity. Subtle transitions, hover reveals, and dynamic scrolling effects brought the product features to life without overwhelming the user experience. Each section was built with scalability in mind, ensuring future product updates and landing pages could be easily integrated. The result was a website that feels both engineered and expressive—a digital reflection of ICONO Labs’ forward-thinking spirit.
The final ICONO Labs website launched as a high-impact, high-performance SaaS showcase. Page load times remained lightning-fast despite custom animations, and engagement metrics improved from day one. Visitors now experience a smooth, cinematic flow through each product story, guided by refined motion and structure. The combination of Squarespace stability and advanced visual effects created a platform that feels native to tech audiences while staying effortless to manage internally. Overall, the redesign elevated ICONO Labs from a start-up aesthetic to a polished SaaS brand presence—one that communicates innovation, precision, and trust at every scroll.
(Client Review)
(Project)
